Best Western Plus Hotel Guide: Reviews, Locations & Pricing

The Best Western Plus brand sits in the upper-midscale tier of the global hotel market, offering upgraded amenities — complimentary breakfast, free Wi‑Fi, fitness centres — without the rates of full‑service chains. According to the BWH Hotels brand portfolio, it is designed for travellers who want enhanced comfort at a reasonable price. This guide reviews the brand’s positioning, typical amenities, real‑world guest feedback, and key locations so you can decide whether a Best Western Plus hotel fits your next trip.

Last checked: 2026-09-03

Parent brand: Best Western Hotels & Resorts · Typical amenities: Complimentary breakfast, free Wi-Fi, fitness center, business center · Price range: Midscale to upper-midscale · Global presence: Over 30 countries

Which hotel chain does Best Western Plus belong to?

Best Western Plus is a sub‑brand of Best Western Hotels & Resorts, which itself operates under the global parent company BWH Hotels. The company’s brand family includes 19 distinct names across roughly 100 countries, as stated on the Best Western brands page. The three‑descriptor hierarchy — Best Western, Best Western Plus, and Best Western Premier — was approved by member vote in 2010 and rolled out in North America the following year, according to the company timeline.

How Best Western Plus fits into the brand hierarchy

Best Western is the entry‑level midscale tier; Best Western Plus adds upgraded amenities and a more modern aesthetic; Best Western Premier is the full‑service upscale tier with on‑site dining, premium linens, and meeting spaces. The Best Western Travel Zone explains that Plus offers everything a standard Best Western does plus business centres, fitness facilities, guest laundry, and occasionally restaurants, bars, and spas. The BWH Hotels developer portfolio describes the brand as “perfect for travellers looking for value with added benefits.”

The bottom line: Best Western Plus is a clearly defined step up from the base Best Western brand, offering more amenities while staying below full‑service pricing.

Are Best Western Plus hotels nice?

Guest feedback on review platforms suggests that Best Western Plus properties generally deliver on their promise of an upgraded midscale stay. On TripAdvisor, the Best Western Plus Classic Inn & Suites in Center, Texas, ranks #1 of 6 hotels in the area and shows a typical price range of $110–$142 per night for a standard room. Reviewers regularly highlight the complimentary breakfast, cleanliness, and friendly staff as positives.

Common complaints noted in reviews

Some guests point out that amenity consistency varies between properties. The official Best Western Plus page itself notes that amenities and services may vary by individual hotel worldwide, so the brand‑level list is not guaranteed at every property. This means a traveller who experiences a fitness centre and hot breakfast at one Plus hotel may find a more limited offering at another.

The pattern: Best Western Plus properties earn solid guest satisfaction ratings when they deliver the full brand‑standard amenity set. Checking recent reviews for a specific property before booking is advisable because individual hotels can vary.

Is Best Western considered luxury?

No. Best Western — including the Plus sub‑brand — is not positioned as a luxury hotel chain. Industry analysts and the brand itself classify it as midscale to upper‑midscale. Upgraded Points explicitly calls Best Western Plus “upper‑midscale” and describes it as “one notch above Best Western.” Skift’s brand explainer echoes this, calling it “a step up from Best Western” while noting that the brand’s average occupancy rate in North America hovers around 70%.

Best Western Plus vs. luxury brands

Full‑service luxury chains such as Four Seasons, Ritz‑Carlton, or St. Regis operate at a significantly higher price point and offer concierge service, fine dining, spas, and larger room footprints. Best Western Plus competes instead with other upper‑midscale chains such as Holiday Inn Express and Hampton by Hilton. The BWH Hotels developer portfolio states that Best Western Plus offers “enhanced amenities and comfort without the premium price of higher‑tier brands.”

The trade-off: Best Western Plus delivers reliable midscale comfort with upgraded extras, but it is not a luxury product. Its value lies in consistent quality at a reasonable price point.

Best Western Plus vs. competitors: comparison table

Best for which travellers?

• Business travellers: Free Wi‑Fi, work desks, business centres, and fitness facilities make Best Western Plus a practical choice for work trips. The brand’s consistency is helpful for travellers who need reliable productivity amenities.
• Families: Complimentary breakfast reduces meal costs, and in‑room mini‑fridges allow storage of snacks and drinks. Many properties also offer pools and guest laundry.
• Budget‑conscious couples: Upper‑midscale pricing with included breakfast and Wi‑Fi helps control trip costs without sacrificing comfort. The brand’s range of locations includes city centres and suburban areas.
• Solo travellers: Standardised amenities and a recognisable brand reduce uncertainty. The included breakfast also provides a convenient start to the day.

Pricing: what to expect

Best Western Plus is priced in the midscale to upper‑midscale range. Real‑world examples from verified property listings give a concrete sense of the pricing band. The Best Western Plus Downtown North in San Antonio, Texas, shows a sample one‑night rate of $109 including taxes and fees for two adults. The Best Western Plus San Antonio East Inn & Suites lists rates starting at $108 per night. TripAdvisor data for the Classic Inn & Suites in Center, Texas, shows a range of $110–$142 per night.

The implication: Best Western Plus typically falls in the $100–$150 per night range in US markets, making it a strong value proposition for travellers who want included breakfast and reliable amenities without paying luxury rates.

Best Western Plus locations: global presence

Best Western Plus has properties in more than 30 countries, covering major cities, airports, and suburban areas. The brand’s footprint is largest in North America, where it was first launched. Industry estimates from Upgraded Points suggest around 1,224 Best Western Plus properties globally, with roughly 857 in North America. Skift reports a similar figure of approximately 1,160 hotels and notes that the brand has about 150 properties in its development pipeline.

How to find a Best Western Plus near you

The Best Western hotel search tool allows filtering by brand, amenity, price range, and location. Selecting “Best Western Plus” in the brand filter will show only Plus properties, making it easy to compare options in a given city or region.

Best Western Plus in London

London has several Best Western Plus properties, including the Best Western Plus London Wembley, which is located near the Wembley Stadium complex. These properties typically offer the brand’s standard amenities — complimentary breakfast, free Wi‑Fi, and fitness centres — within a city‑centre or suburban setting. The London properties are part of the brand’s wider European footprint, which extends to Italy, France, Germany, and other countries.

Best Western Plus in Rome, Wembley, and Long Beach

Three notable Best Western Plus properties illustrate the brand’s geographical range. The Best Western Plus Hotel Universo in Rome is a popular choice for travellers seeking value in a central location. The Best Western Plus Hotel Wembley in London provides convenient access to the stadium and transport links. The Best Western Plus Hotel Long Beach in California offers coastal accommodations with the brand’s standard amenity set. Each property delivers the core Plus experience while adapting to its local market.